Content about director of marketing

May 6, 2013
Consumer trends in paint, stains

February 8, 2013
Northeast storm to spur snow sales

As Winter Storm Sandy -- described by the all-too-familiar phrase “hundred year storm” -- bears down on the Northeast, retailers are bracing for emergency storm sales.

August 29, 2012
A message made for TV

Even though he’s appearing on a prime time, national television commercial, Beyond Hardware True Value owner Matt Shapiro hasn’t gone Hollywood.

“I have to admit, I did very little besides show up and read my lines,” he said.

March 20, 2012
DMT sees interest in U.S.-made products

DMT Diamond Machining Technology, manufactured in Massachusetts since 1976, reported an uptick in the interest of USA-made products and services. 

“We have seen in when people ask at trade shows around the country and also on inquiries here at the plant,” said Stacy Brandon, director of marketing for the Marlborough, Mass.-based maker of sharpening tools. “We are very proud of still being a ‘Made in the USA’ company and truly meaning it.”

January 30, 2012
Marvin names marketing exec

Window and door manufacturer Marvin has promoted Brett Boyum to the position of VP marketing.

Boyum has been with Marvin for nearly 15 years, most recently as director of marketing for both Marvin and its sister brand, Integrity Windows and Doors. He succeeds Tom Angelis, who is retiring.

“As a key member of our marketing team, Brett has led the development and implementation of many of our most successful products and programs,” said Susan Marvin, president of Marvin Windows and Doors.

December 6, 2011
Member Insurance taps Johnson Controls for marketing exec

Mary-Jo Salzburg, the former director of marketing at Johnson Controls, has re-joined Member Insurance Agency as VP marketing.

Salzburg’s 15 years of marketing experience includes media strategy, database marketing, advertising, public relations and trade shows. Since 2008, she has been the marketing communications program manager for Johnson Controls, a Milwaukee-based provider of equipment, controls and services for heating, ventilating, air conditioning and refrigeration. The company also provides products for the automotive industry.

June 29, 2011
Tapco Group appoints VP marketing

The Wixom, Mich.-basd Tapco Group, a unit of Headwaters Inc., named Jonathan Wierengo as VP marketing.

Previously, Wierengo served as director of marketing for Tapco.

"Jonathan has demonstrated valuable leadership in helping Tapco sustain best-in-class products, value and customer service," said David Ulmer, president of Tapco.

As director of marketing, Wierengo helped introduce InSpire Cedar Shake Roofing, InSpire Slate Cool Roofing and Foundry Stone Collection Siding.

June 7, 2011
Marketing 101: Tell it with baseball cards

To complement the baseball theme of its Grand Slam Power Challenge promotion at the National Hardware Show last month, Briggs & Stratton presented its catalog in the form of baseball cards. It featured a portrait of the product on the front, with stats and information on the back.


“We thought our customers might find them a bit more interesting and handy than a product catalog,” said Eric Loferski, director of marketing of Briggs & Stratton’s portable power and cleaning systems.


The idea may be catching on. 


June 3, 2011
Leviton promotes marketing executive

Peter Kleinman has been promoted to the position of director of marketing for Leviton’s distribution channel.  

In his new post, he will be reporting to William W. Marshall, Leviton’s senior VP sales and marketing. Kleinman will lead the marketing, branding and advertising for the company’s full line of products across the distribution sales channel.

May 9, 2011
Moen appoints marketing exec

Kitchen and bath supplier Moen has announced the promotion of Mark Knurek to the position of director of marketing and product development for its commercial business unit.

March 31, 2011
Category Report: Power tools

Advancements in battery technology, more efficient tool engineering and ergonomic design have transformed the power tools segment in recent years. But this golden age of development and innovation hasn’t translated into sales growth, because all the major categories are in retreat, according to consumer data from The NPD Group. 


March 13, 2011
Fiberon's Deck Dollars program promotes the NADRA

New London, N.C.-based Fiberon announced a new incentive for deck builders to join the North American Deck and Railing Association (NADRA). 

Throughout 2011, deck builders who sign up as a FiberPRO and make a Fiberon purchase through its Deck Dollars Rebate Program will receive 50% reimbursement of their annual NADRA membership dues.

January 14, 2011
The evolution of lighting

HCN TV's 90 Seconds Series: Leviton sees opportunity in emerging technologies in the lighting arena.

December 15, 2010
Rugs Direct introduces online videos

Rugs Direct, a leading e-retailer of area rugs, has introduced videos to its website as an online selling tool. The company has produced nine high-definition videos that concentrate on single-area rug collections. The products are shown in a variety of room settings, highlighting colors, weaves and other details.

October 14, 2008
Former Hechinger, GP exec hired at Viance

Chris Kollwitz will serve as director of marketing for the wood treatment technology firm....

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