Content about director of home improvement

September 21, 2008

The hammer is the very symbol of home improvement retailing, and the entry point purchase...

August 10, 2008

Shower heads have been through some major changes in the past few decades, with a...

July 6, 2008

The faucet category is one of the more artistic areas of home improvement. Many of...

May 4, 2008

The lion’s share of lawn and garden sales occur in the second quarter: 36 percent...

April 13, 2008

By their very nature, hand tools appeal to the young consumer. From hammers to handsaws,...

March 19, 2008

Zero-turn radius riding mowers are gaining market share, while consumers are turning to alternatives to...

March 16, 2008

The backyard shed is getting a makeover. The marquee categories of spring season outdoor power...

March 2, 2008

Painting a room is one of the most accessible home improvement projects—in terms of cost...

February 10, 2008

No surprise here: the warehouse home center channel dominates the interior and exterior lighting category,...

January 13, 2008

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

January 8, 2008

Storage items for the garage, and the related category of tool storage, have shown much...

December 16, 2007

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

October 21, 2007

The economics of home improvement gives power tools an advantage over other merchandise categories during...

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