The image of "Vinnie" peers at customers from atop a video monitor at Costello's Ace Hardware on Long Island, its nose and fingers hanging over the screen.

"Vinnie" is named after Costello's Ace Hardware founder Vincent Costello, known to longtime customers as Vinnie.

Costello’s Ace raised $10,000 for the Muscular Dystrophy Association’s (MDA’s) Make a Muscle … Make a Difference program last month. 

The Deer Park, N.Y., operator of 19 neighborhood hardware stores on New York’s Long Island raised the funds by collecting donations that were recognized by shamrock decorations displayed throughout the store.

The Boa Closure System, which replaces traditional shoe strings with a durable closure system, will be featured on certain Red Wing work boots this spring. 

The Boa Closure system is tightened and loosened by a dial and is designed for comfort, safety and closure, the company said.

Unlike traditional shoelaces that can cause uneven pressure due to friction when tied, the Boa Closure System allows the lace to equalize pressure around the foot, creating a customized, glove-like-fit that never comes untied.