Content about Westlake Hardware

October 30, 2011

Lenexa, Kan.-based Westlake Hardware's Zombie Preparedness Center makes zombies the centerpiece of a multimedia marketing campaign that's really aimed at humans. 

The company's Zombie Preparedness Center has about 15,000 fans on Facebook, and it includes some homemade marketing videos disguised as breaking news about zombie protests and zombie-friendly shopping. 

The campaign's website allows the user to click on one of two tabs: "I am human" or "Me zombie."

May 6, 2008

Golden Hammer Awards given to retailers included Lowe’s as Retail Partner of the Year; ToolKing.com...

October 21, 2007

Top 50 Hardware RetailersRANK SALES ...

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