Content about VP marketing and chief

June 12, 2013

Chicago-based True Value Co. is in the early stages of the launch of its Discover credit card program, and expectations are high, according to the co-op.

February 22, 2012

True Value's marketing chief embraces simplicity

In his first market presentation to True Value retailers, the co-op's new VP marketing and chief customer officer Blake Fohl laid out a plan for -- what else? -- improved marketing.

He also promised improvements to True Value Rewards (TVR).