Content about Tom Lamb

December 7, 2011
Lowe's has praise for the 'creator' customer

All customers are not created equal.

During Lowe's annual conference Tuesday, senior VP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.

Lowe's target, he said, is on the two largest spending groups, together called "creators."

September 28, 2011
Constant improvement

Director of National Intelligence James Clapper, during a hearing held earlier this year, told Congress: “We’re not Sherwin-Williams paint. We don’t cover the earth equally.”


The exchange confirmed HCN’s position that slogans matter — a case we made in this space back in 2009. Among the notable slogans highlighted here were those of Sherwin-Williams (Cover the Earth), McCoy’s Building Supply (Go Build Something) and Lowe’s (Let’s Build Something Together).


September 20, 2011
At Lowe's, a message of endless improvement

The world's second largest home improvement retailer has a brand new tagline: "Never Stop Improving."

The three-word phrase replaces the company's long-running "Let's Build Something Together," and it will be featured in a new advertising campaign that launched Sept. 19.

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