A marketing seminar at the upcoming ProDealer Industry Summit (PDIS) is geared toward quick results.

Brian Bunt of The Empty Bin specializes in word-of-mouth marketing for lumberyards, which means in a nutshell, using happy customers to advertise for free. Giving them a reason to talk about your product or service is what all good lumberyards do; facilitating the conversations is what takes the extra effort.