The demand for paint and coatings in the United States is expected to rise 7.8% annually through 2015, according to a study by The Freedonia Group, a Cleveland-based market research firm. The market is expected to expand strongly in both volume and value terms, rebounding from the declines of the recession-impacted 2005 to 2010 period.

Dunn-Edwards, the Los Angeles-based paint and sundries line, has introduced a premium interior enamel product line that has the performance and appearance of traditional oil-based paint but cleans up with soap and water. 

Called Aristowall, the gloss and semi-gloss paint is a water-oil hybrid product designed for interior walls, trim, molding, cabinets, doors, kitchens, baths and high-traffic areas. It uses waterborne alkyd technology, according to Terry Chi, product manager. “The end result is a surface that looks like glass,” she said.