ForestEthics, a hard-hitting environmental group that is running a campaign to protect endangered forests, has kept the Sustainable Forestry Initiative (SFI) organization in its crosshairs for the last several years. The forest industry’s largest certification program for wood products even has its own tab on the ForestEthics Web page: Viewers can click on “Stop SFI GreenWash” and read a critique of the group’s certification process, its membership, its nonprofit status and even its logo.