Ron Jarvis, VP environmental innovation for The Home Depot, said he is “extremely impressed” with how consumers are not just asking for, but demanding, energy-efficient products for their homes — this despite an unsteady economy. 

But thanks to strong marketing programs and ongoing education about the long-term cost-effectiveness of energy-efficient products — and 20 years of Energy Star promotions — customers are opting for products that will save them energy and money.