Content about Researcher

May 6, 2013

Orlando, Fla. — It’s a brave new world for home improvement researchers.

Take for instance the gathering of more than 70 research and marketing professionals here for the Home Improvement Research Institute’s (HIRI’s) Spring Conference.

February 1, 2011

Having worked heavily with marketing research for more than 30 years, I know just how useful it can be to make better business decisions, but like all tools there are limitations. One very important issue with marketing research is that we often measure peoples’ attitudes, but what we really care about is their behavior. In some cases, there is a very close link between the two and sometime not so much. Let’s consider two examples.


January 13, 2011

The U.S. home improvement industry is poised for growth, according to a new report released today by the Joint Center for Housing Studies at Harvard University.

The report, “A New Decade of Growth for Remodeling,” is the sixth and latest report in the Improving America’s Housing series, published by the Remodeling Futures Program at the Joint Center. 

October 31, 2010

There’s nothing like a new power tool display to draw the attention of the average...

September 21, 2008

The fact that home builders are asking for price cuts from their suppliers is no...

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