Content about Primer

November 13, 2011

PPG Industries, one of the leading manufacturers of paint and architectural coatings, has released a line of zero-VOC (volatile organic compound) paint for the commercial market. Speedhide, an existing line, will now offer Speedhide zero interior paint as a one-stop solution for contractors, building owners and facility managers looking for durability, affordability and long-lasting performance, according to the company.

June 12, 2011

Oak Brook, Ill.-base Ace Hardware Corp. introduced Clark + Kensington, a new line of premier paint of the paint-and-primer-in-one variety.

Ace will begin shipping Clark + Kensingtron from its distribution centers beginning Sept. 6, and it will go nationwide during the first two quarters of 2012. 

The line of 100 percent acrylic, low-VOC paint is named after Ace’s first retail location on Chicago’s Clark Street and the site of their worldwide headquarters.

April 4, 2011

In a move to boost its competitive footing against the warehouse home centers, Ace Hardware Corp. is planning a paint-and-primer-in-one launch later this year.

Ace executives describe the paint as a "flagship new product" by providing convenience and ease of application. The branding of the new product will be unveiled when the launch occurs, possibly during the third quarter of this year.

March 31, 2011

Recent innovations in the paint aisle have led to some differences — and even clashes — among players in the competitive field. 


For instance, Benjamin Moore challenged Sherwin-Williams’ claims that its Harmony line of paints was “no-VOC” or “zero VOC.” Everyone agreed Harmony’s base paint is free of volatile organic compounds, but when conventional colorants are added, the VOC levels increase above the accepted definition.


March 10, 2011

True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

November 15, 2010

Kilz has announced a new primer product designed for the pro channel that will be...

November 18, 2007

More so than perhaps any other market in the home channel, every aspect of the...

September 9, 2007

In the summertime, when the weather is fine, it’s not difficult to court consumers into...

June 10, 2007

The reality of paint projects—the preparation, the mess, the headaches—often differs greatly from the glossy...

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