GE Monogram will open its second design center in the nation at Chicago’s Merchandise Mart in March 2013. It will be located at LuxeHome, on the ground floor, a boutique showcase for home-building products and kitchen and bath renovations. 

GE opened its first Monogram Design Center in New York City's Architects & Designers Building in 2008. The NYC center has increased share of GE Monogram appliances in the northern region by 50% since it opened.