Content about Mark Delaney

August 2, 2011
Where’s the improvement? In the other room

A survey of a nationally representative sample of 1,000 consumers conducted by San Francisco-based research firm MarketTools suggests that their next home improvement project will most likely take place in some room other than the kitchen or bathroom.


Almost a third of future projects were described as “other room” in the study, conducted July 8 to 10 using MarketTools ZoomPanel of opted-in consumers. 


January 5, 2011
Top-load washers making a comeback

Consumers may be falling out of love with their front-load washing machines, according to a survey by The NPD Group, a market research firm based in Port Washington, N.Y. A study of consumer shopping habits in the kitchen appliance category showed that top-load washers are outpacing front loaders in terms of dollar growth, up 8% vs. a slower increase of 5% for front-loaders.  

December 15, 2010
Selection trumps expertise in shopping survey

A study of consumer shopping habits in the tools and storage categories indicates a willingness to trade advice from knowledgeable staff for a wider assortment of goods. These were the conclusions from a survey conducted this month by The NPD Group, a market research firm based in Port Washington, N.Y.

Eighty-four percent of respondents indicated they prefer purchasing storage/organization and tool products at larger stores with many offerings, rather than at smaller stores with consultative sales staff, but limited stock.

December 1, 2010
The NPD Group offers holiday gift guidance

If the 2010 holidays are anything like last year, grills, drills and hand tools are...

November 10, 2010
Operative word from NPD research: 'Improving"

Port Washington, N.Y.-based researching firm The NPD Group reported that "pent-up demand" in the home...

October 3, 2010
Paint by the numbers

Across the home channel, retailers and distributors point to painting as the most common home...

September 5, 2010
NPD Group presents State of the Industry findings

The economy was the jumping-off point for the State of the Home Improvement Industry webinar...

September 5, 2010
NPD Group presents State of the Industry findings

The economy was the jumping-off point for the State of the Home Improvement Industry webinar...

December 14, 2008
Snow blowers

As snow blower manufacturers are dreaming of a white Christmas—and a white January, and a...

November 20, 2008
Women willing to spend more on eco-products

While more than half of respondents expressed great interest in green products, women are more...

September 21, 2008
Hammer Time

The hammer is the very symbol of home improvement retailing, and the entry point purchase...

August 10, 2008
Making less of a splash

Shower heads have been through some major changes in the past few decades, with a...

July 13, 2008
Faucet function vs. fashion

The faucet category is one of the more artistic areas of home improvement. Many of...

July 6, 2008
Faucet function vs. fashion

The faucet category is one of the more artistic areas of home improvement. Many of...

May 4, 2008
Spring into lawn & garden

The lion’s share of lawn and garden sales occur in the second quarter: 36 percent...

April 13, 2008
Hand in hand with tools

By their very nature, hand tools appeal to the young consumer. From hammers to handsaws,...

March 19, 2008
Outdoor power equipment category sees resurgence

Zero-turn radius riding mowers are gaining market share, while consumers are turning to alternatives to...

March 16, 2008
OPE surges

The backyard shed is getting a makeover. The marquee categories of spring season outdoor power...

March 3, 2008
Shedding light on the lighting category

The warehouse home center channel dominates the interior and exterior lighting category, as well as...

March 2, 2008
Fresh paint statistics

Painting a room is one of the most accessible home improvement projects—in terms of cost...

February 10, 2008
Bright lights, big boxes

No surprise here: the warehouse home center channel dominates the interior and exterior lighting category,...

February 6, 2008
Research firm points to garage as opportunity

Port Washington, N.Y.-based research firm NPD Group pointed to garage storage as a home improvement...

January 13, 2008
Minding the storage

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

January 8, 2008
Minding the storage

Storage items for the garage, and the related category of tool storage, have shown much...

December 16, 2007
Greener than you think?

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

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