By Kevin Hart, Tekserve 

Take a look around your store. Somewhere, likely near the register, there’s a clipboard where you collect customer email addresses for your mailing list. You probably think this clipboard method is the most efficient way to collect this information since it’s worked for you up to this point. Or has it? Do you really have the time to retype all of these email addresses? How many of those email addresses are actually illegible? It may be time for you to upgrade from your paper data collection process to an iPad.