Content about Jimmie Johnson

April 8, 2013
Lowe's television campaign flexes new muscles

There's nothing unusual about Lowe's advertising to sports fans. Just ask Nascar champion Jimmie Johnson.

But there's something strikingly different about the latest Lowe's television commercial that aired repeatedly during the height of the NCAA college basketball tournament. Here's the difference boiled down to a single word: "testosterone."

No dancing families here. The commercial depicts men, some armed for demolition, taking their manliness to new levels during an outdoor home renovation project.

September 5, 2011
Lowe's plans special events for Sanford, N.C., reopening

Lowe’s of Sanford, N.C., which was devastated by a tornado on April 16, is planning a special reopening ceremony Thursday, Sept. 8.

Joining local and corporate officials at the site will be Nascar driver Jimmie Johnson, gospel music singer and radio host Yolanda Adams and music legends Chairmen of the Board.

Also on hand will be Mike Hollowell, the store manager who was credited for his clear leadership during the disaster. 

May 19, 2011
Kobalt to launch improved Mechanics Tools line in June

With a little help from Nascar champ Jimmie Johnson's team of mechanics, Kobalt is launching what it calls a "new and improved" Kobalt Mechanics Tools line in June at all Lowe's stores nationwide.

May 19, 2011
Kobalt to launch improved Mechanics Tools line in June

With a little help from Nascar champ Jimmie Johnson's team of mechanics, Kobalt is launching what it calls a "new and improved" Kobalt Mechanics Tools line in June at all Lowe's stores nationwide.

September 18, 2008
Lowe’s, NASCAR’s Johnson raising money for Ike victims

Through “Racing for Relief,” Lowe’s will donate $48 for every lap of the scheduled 400...

September 18, 2008
Lowe’s, NASCAR’s Johnson raising money for Ike victims

Through “Racing for Relief,” Lowe’s will donate $48 for every lap of the scheduled 400...

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