Content about Handyman

April 22, 2013
In Vegas, more channels, more dollars

Frontline Products is looking to expand its dollar segment wares at the National Hardware Show.

June 1, 2012
Walmart flexes DIY muscle

The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area on Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handyman narrator explains, “All the tools are available at Walmart to get you going.”

May 7, 2012
NAHB survey: Kitchens and bathrooms remain top remodeling jobs

Both kitchen and bathroom renovations have increased 17% from two years ago, according to a survey conducted by the National Association of Home Builders (NAHB), with bathroom remodels cited as a common job by 78% of remodelers and kitchen remodels at 69%. Since 2009, bathrooms and kitchens have switched places in popularity, with bathroom remodels moving into the top spot as the most common type of remodeling project. 

July 5, 2011
Craftsman campaign seeks hapless DIYer

Tool brand Craftsman is engaged in an online search for a handyman to transform from rank beginner to respected DIYer.

The online "Handyman in Training" contest employs elements of social media. Contestants' audition videos are stored at the Craftsman YouTube channel. And Craftsman's fans on Facebook will eventually be allowed to play along, offering advice during the actual training of handyman.

September 9, 2007
On the march in the Midwest

In Mansfield, Ohio, on what formerly was a quiet suburban street with modest ranch houses,...

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