Content about Blake Fohl

September 28, 2012
True Value brings payment systems to forefront

Expanding a credit card program while promoting a “stabilized” loyalty card program were among the payment system priorities the Chicago-based co-op presented during its Fall Market in Utah. 

The True Value Co. is asking members to sign up now for a credit card program it intends to launch in 2013.

August 29, 2012
A message made for TV

Even though he’s appearing on a prime time, national television commercial, Beyond Hardware True Value owner Matt Shapiro hasn’t gone Hollywood.

“I have to admit, I did very little besides show up and read my lines,” he said.

February 22, 2012
True Value's marketing chief embraces simplicity

In his first market presentation to True Value retailers, the co-op's new VP marketing and chief customer officer Blake Fohl laid out a plan for -- what else? -- improved marketing. 

He also promised improvements to True Value Rewards (TVR).

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