Content about Benjamin Moore

July 15, 2014

Benjamin Moore is expanding its line of Regal Select Exterior paint with a new product made to adhere better to vinyl siding.

Customers in the Northeast and Midwest, as well as New Englanders will be able to buy the company’s new Revive paint, which contains Vinyl-Lock technology, which prevents peeling and fading once the paint has been applied.

The new product comes after the company conducted a study that found that respondents considering painting vinyl siding would prefer a product made specifically for that purpose.

June 3, 2014

Benjamin Moore is upping the ante in its digital assets game with the roll-out of Design By What Matters, a new online design tool that synthesizes data from social networks with consumers' lifestyle habits and style preferences.

Using all of this information and more, Design By What Matters helps users conceptualize individual rooms based on -- you guessed it -- what matters to them.

May 15, 2014

Benjamin Moore has partnered up with the Chicago Cubs to become the official paint of Wrigley Field.

First off? Temporarily restoring the Marquee's 1930s green and gold color scheme in honor of the 100th anniversary season of Wrigley Field. 

April 21, 2014

For the fourth year in a row and the fifth time ever, Benjamin Moore has been awarded the top honor on the J.D. Power Paint Satisfaction Study thanks to its high level of customer satisfaction.

February 4, 2014

Designers from Kohler Co. and Benjamin Moore have worked together to create Collaboration in Full Color, an array of tools and content that help customers visualize and choose styles. The collaboration then provides a list of materials to transform that vision into reality. 

February 4, 2014

Designers from Kohler Co. and Benjamin Moore have worked together to create Collaboration in Full Color, an array of tools and content that help customers visualize and choose styles. The collaboration then provides a list of materials to transform that vision into reality. 

October 2, 2013

'Breath of Fresh Air,' an ethereal shade of blue described as "new neutral," has been named Benjamin Moore's 2014 Color of the Year.

Registered as color number 806, 'Breath of Fresh Air' was chosen for its harmonious, versatile qualities, according to creative director Ellen O'Neill.

August 19, 2013

Rue La La and Benjamin Moore are embarking on a collaborative effort this fall via an online shopping Boutique that will curate paint palettes customized to one's home decor purchases.

Starting in August and continuing through October, a new headlining Boutique will showcase home decor products and corresponding paint selections in Rue La La's Living section. Themes include entryway for August, bedroom for September and dining room for October.

July 8, 2013

After weighing votes and reviewing entries for 130 communities, Benjamin Moore has announced the 20 U.S. and Canadian towns that will benefit from its Main Street Matters program this year. The paint retailer will extend a hand in revitalizing the deserving communities with a fresh coat of paint for downtown businesses.

May 20, 2013

Benjamin Moore joined with The Colonial Williamsburg Foundation's Williamsburg brand to launch The Williamsburg Color Collection by Benjamin Moore.

The new 144-color palette is “described as an assortment of paint colors authentically rooted in the history of our nation and its founding.” It also represents a mixture of colors from the 18th and 19th century, along with advanced paint technology from Benjamin Moore. 

May 7, 2013

Paint giant Benjamin Moore promoted its "Gennex Colorant Advantage" at the National Hardware Show in Las Vegas.

March 15, 2013

NEW ORLEANS — The recent marriage of Valspar and Ace Hardware Corp. was by far the most colorful product story at Ace's Spring Convention and Exhibits held here.

Not only were dealers eager to see Ace's paint department vision of the future, they were hungry for details on the incentives in place to retrofit their stores.

One retailer suggested that the Valspar topic boosted attendance at the show. Others on the floor ran the gamut from dealers who embrace the change enthusiastically, to those who want to stay with their existing brands, notably Benjamin Moore.

January 2, 2013

Ace Hardware Corp.’s paint program is going through a major makeover with Valspar stepping up as a supplier and taking over the co-op’s paint manufacturing facilities. 

Ace and Valspar announced a long-term deal, under which Valspar will manufacture and supply Ace-branded paint products to Ace dealers. The companies also announced that Valspar has acquired Ace Hardware’s paint manufacturing assets, including two manufacturing facilities located near Chicago.

December 18, 2012

Ace Hardware is in the final stages of inking a deal that will replace Benjamin Moore, its signature national brand, with a program from Valspar paint, HCN has learned.

September 24, 2012

Two notable newcomers appearing at the True Value Fall Market show floor in Salt Lake City were Stihl power tools and Benjamin Moore paints. 

Loyalty to national brands drives traffic, according to True Value senior VP and chief merchandising officer Mike Clark.

September 4, 2012

Montvale, N.J.-based Benjamin Moore introduced a new edition of its Chalkboard Paint, now tintable in any color.

The brand’s Chalkboard Paint has been in the line for years, but the color choices have been expanded to more than 3,300 hues.

“Now, the opportunity to enliven and invigorate a space has exploded by dialing up the color options so extensively,” said Sonu Mathew, the compay’s senior interior designer.

July 2, 2012

Warren Buffett, the head of investment firm Berkshire Hathaway, has denied press reports that he replaced the CEO of subsidiary Benjamin Moore because of a company-paid yacht trip to Bermuda.

June 18, 2012

Denis Abrams, CEO of paint maker Benjamin Moore, was fired from his job over a  dinner cruise to Bermuda that was charged to the company’s tab, according to an article in the New York Post. A group of officials from parent company Berkshire Hathaway, owned by billionaire Warren Buffet, showed up at the paint company’s Montvale, N.J., office two weeks ago and escorted Abrams from the building, the Post reported. 

May 31, 2012

Montvale, N.J.-based Benjamin Moore launched benmoorestains.com. The site is aimed at supporting homeowners in their quest to match the right stain for their deck or siding. 

May 24, 2012

Knowing the customers name is part of the battle that you can win against larger competition.

That’s an insight from the playbook of McDaniel’s Do-It Center, the 2012 Golden Hammer “Tools of the Trade” Award winner.

Also when battling big boxes, it’s important to use brand names, said Brad McDaniel, owner of the store in Snohomish, Wash.

June 30, 2011

You don’t win the hardware retailer of the year award in Worcester, Mass., for 15 straight years by being passive in the marketplace. 


To meet the challenges of a tough economy, Barrows Hardware ramped up its merchandising efforts with aggressive endcap promotions that in turn have generated increased sales.


Brian Barrows, president, said that as part of its “Door Busters” promotion, Barrows places up to 30 endcaps in the store featuring name-brand products and selling the items at cost.


June 7, 2011

“Buy from the merchants who are your next-door neighbors. They are the folks who go to church with you, buy from other local firms and keep the money flowing within the community. Your local independent retailer is a longtime resident of the area who actively participates in and generously supports the community.”


That passage was written by a retail store owner, who worried about large competitors encroaching on his turf. The year wasn’t 2011, 2001 or even 1991. 


March 31, 2011

Recent innovations in the paint aisle have led to some differences — and even clashes — among players in the competitive field. 


For instance, Benjamin Moore challenged Sherwin-Williams’ claims that its Harmony line of paints was “no-VOC” or “zero VOC.” Everyone agreed Harmony’s base paint is free of volatile organic compounds, but when conventional colorants are added, the VOC levels increase above the accepted definition.


March 7, 2011

You can go home again, after all. Ace Hardware Corp. is returning to its Chicago roots for its spring convention, to be held April 1 to 3 at McCormick Place Convention Center. To commemorate its homecoming, the Ace Spring 2011 Convention & Exhibits will focus on the core values and philosophies that transformed this small chain of stores into one of the industry’s leading cooperatives.


The conference will feature seminars, show specials, new products, and retailer and vendor networking events.


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