Architectural Remnants, the latest collection from Armstrong Residential Flooring, aims to provide a decidedly upscale experience to the laminate flooring market.
The reclaimed hardwood collection is characterized by multiple species and colors, as well as varied widths and a distressed quality. Armstrong employs special imaging technology to ensure a true-to-life color scheme.
“These floors would likely have come from an old church or barn in the countryside, a shuttered city warehouse or a 20th century antique salvage yard,” said Sara Babinski, principal designer for laminate flooring. “Texture is the new color. Color has long been the first attraction for consumers. It’s often the key factor when buying a floor. But recently, texture has come to the forefront as a welcome design enhancement."
The collection also features VisionGuard, a wearlayer that helps maintain the floor's condition, and HydraCore Plus, a core that stabilizes the laminate and adds density to the product.
“Customers are always looking for visual options, and the different widths that accent the visuals give the customer an opportunity buy a laminate that doesn't look like a traditional laminate floor,” said Eric Mondragon, hard surface buyer for the flooring division of RC Willey Home Furnishings, according to an Armstrong statement. “[This product] has the look of a true reclaimed and skip saw hardwood."