GE Monogram will open its second design center in the nation at Chicago’s Merchandise Mart in March 2013. It will be located at LuxeHome, on the ground floor, a boutique showcase for home-building products and kitchen and bath renovations.
GE opened its first Monogram Design Center in New York City's Architects & Designers Building in 2008. The NYC center has increased share of GE Monogram appliances in the northern region by 50% since it opened.
The GE Monogram Design Center in Chicago will feature working kitchens for cooking demonstrations by a professional chef and a showroom equipped with more than 50 GE Monogram appliances that will be outfitted with high-quality, fashionable cabinetry, millwork and finishes. Design of the 3,500-sq.-ft. center will begin this summer with construction starting in January 2013.