Hardware distributor House-Hasson president Don Hasson described the broad topic of social media as an opportunity to compete more effectively and to be more profitable.
“Our dealers’ understanding is growing exponentially of how social media can make them more competitive with the big boxes and profitable in attracting new customers and keeping existing ones,” said Hasson. “Social media is today an indispensable component of the marketing equation.”
A seminar a the distributor's Dealer Market in Nashville generated significant interest, according to the distributor.
“We had a lot of interest in our new customized flyer feature, which enables a dealer to produce and print a professional-looking flyer," said Mike Woolf, VP of sales. "They can distribute it via social media or by having it printed. They have full control.”
Attendance at the Feb. 10-12 market in Nashville, Tenn., was up 20% over 2010, according to the company. More than 700 dealers attended.