Four-year-old Peaches and two-month-old Cream set up shop in the co-op’s expanded Farm and Ranch area. True Value intends to increase its pet, automotive, farm and ranch business by more than $100 million over the next four years.
Among the market highlights were 50 First Day Frenzy deals, 900 Discount City pallet specials and 297 market-only specials. The co-op said more than a 1,000 vendors and dedicated co-op associates were on hand.
The One Voice Children’s Choir of Salt Lake City set the tone for the True Value general session at the Salt Palace Convention Center.
True Value truck drivers from around the country gathered to compete in the annual True Value truck rodeo.
Curt Bates and Carol Price of Price True Value Hardware in Atlanta, Texas, prepare for a marketing department photo shoot on the show floor. Price True Value was the 2011 Home Channel News Tools of the Trade Award honoree.
A truck drivers’ rodeo, a farm and ranch expansion and an angelic choral kickoff were among the highlights of the 2012 True Value Fall Market in Salt Lake City, which concluded Sept. 23.