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Wangler Ace Hardware hires PR firm

Wangler Ace Hardware in Fort Recovery, Ohio, has hired Eisen Management Group (EMG), a Cincinnati-based public relations and marketing firm, to develop and implement a new communications and marketing program, EMG reported.

According to EMG president Rodger Roeser, one of the main aspects of the campaign is to establish Wangler Hardware as a community hub.

“As a fourth generation family business, Wangler Hardware has a reputation of true customer service,” Roeser said. “They have expanded to include more than just basic hardware. As a brand new Vision 21 Ace Hardware store, they’ve evolved into a major player in the Fort Recovery community.”

EMG has developed a new logo and tagline for Wangler and recently finalized new radio creative for the company. A new Web site, www.WanglerHardware.com, will be unveiled in early January.

“By letting them handle our marketing work, we have more time to focus on serving our customers,” said Mike Minor, who owns the store with his wife Patti. “It lets us do what we love, and we're looking forward to seeing the results of our combined efforts.”

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