AddThis

True Value launches new retail paint strategy

True Value has announced it is partnering with Dutch Boy and Pratt & Lambert in the launch of a new retail paint strategy designed to offer consumers a wider selection of nationally branded paint products.

These brands -- along with True Value’s EasyCare and Weatherall proprietary brands -- are part of the co-op’s “Color Center,” a specially designed paint inspiration center and a major component in the heavily promoted Destination True Value retail format.

“True Value will become the paint destination that DIY enthusiasts want to shop,” said Carol Wentworth, vp-marketing. “Most consumers cite selecting color as the most challenging part of a paint project, and the new Color Centers help make that process easier and more enjoyable.”

To meet market needs, True Value offers two Color Center size options -- an eight-foot center or 12-foot center that includes idea and trend cards. More than 600 True Value retailers already have Color Centers in their stores, a number the co-op estimates will grow to 1,000 by the middle of this summer.


Want to read more?
This content is available only to registered users. Log in to read the rest of this article or create a free account.
© 2014 Home Channel News. All Rights Reserved.