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Seen in the store: Banner day for appliances

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In July, Home Depot announced the addition of Whirlpool, Electrolux and Frigidaire to its lineup of appliance brands. 

More recently, the company has trumpeted the new additions with a front-and-center banner over the stores’ front doors. The banner shows the three new logos and the English and Spanish announce of “new appliance brands." 

Among Home Depot’s four product groups, the “plumbing, electrical and kitchen” group accounted for 30.5% of the company’s total sales for 2011, up from 30.0% in 2010. 


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