Rona, the Boucherville, Quebec-based big-box home improvement retailer, has opened a new $15 million, 80,000-square-foot store in Pierrefonds, Quebec, which features the singular name “Rona” with no additional signs, the first such store in a planned rebranding effort.

Many Rona stores carry the additional names of “Home & Garden” or “L’Entrepot.” The company said in a statement it plans to “gradually standardize the names of its stores” under the Rona banner.

“The company is planning to use this approach -- which is already being implemented for its proximity stores -- in naming new stores as they are built and renaming existing stores as they are renovated,” read a statement from Rona.

“The West Island [of Montreal] is enjoying healthy economic and demographic development and combines older, established neighborhoods and new residential sectors,” explained Pierre Dandoy, Rona executive vp of big-box stores. “These conditions are ideal for Rona's product and service offer.”

This is Rona’s 367th location in Quebec. In all, the company operates a network of 669 franchise, affiliate and corporate stores throughout Canada.