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Orgill points the way to price image

BOSTON — When it comes to pricing, Orgill merchandising guru Paul Ohrberg has done the math, several times. And at the Memphis, Tenn.-based distributor’s Fall Market here, Orgill’s director of retail concepts shared some theories on price image.

Ohrberg’s presentation, titled “Merchandising Techniques: Increasing Your Add On & Impulse Sales,” covered a wide swath of store best practices. And it also hit on some specifics:


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