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The NPD signed a point-of-sale cooperation agreement with Sam’s Club, the Wal-Mart Stores division, to receive and analyze sales information from Sam’s Club U.S. clubs and SamsClub.com.
Under the agreement, NPD will receive point-of-sale data from Sam’s Club, increasing NPD’s tracking coverage for clubs and e-commerce and providing its clients with a more robust view of market activity in these channels. NPD will also become Sam’s Club’s primary provider of point-of-sale and consumer panel information in the General Merchandise categories.
“This expanded partnership with NPD will allow us to better understand what our members are looking for in general merchandise and then use that knowledge to work with suppliers to meet those wants and needs,” said Cindy Davis, executive VP of Walmart global customer insights.
The NPD Group offers point-of-sale information and insights for a wide range of industry sectors based on information provided by more than 900 retailers representing 150,000 retail doors worldwide. NPD chairman and CEO Tod Johnson said: “We look forward to building our relationship with Sam’s Club and the benefits that this will bring to our retailer and manufacturer clients. As the marketplace evolves and consumers look online for more of their shopping needs, we are committed to offering more insight into e-commerce."