AddThis

Lowe's promotes "the gift of plants"

The sign reads: "Surprise her with the gift of plants."

Home improvement giant Lowe's is showing a sensitive side through a merchandising effort spotted in a Tampa, Fla., store. The store is promoting flowers -- "a gift as special as she is," according to the display's signage -- next to grills and fasteners. 

A conspicuous pink and red island display near the front of the store has racks of bromeliads, anthuriums and orchids. A bilingual sign reads: "Surprise her with the gift of plants."

 

 


Want to read more?
This content is available only to registered users. Log in to read the rest of this article or create a free account.
© 2014 Home Channel News. All Rights Reserved.