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Jeld-Wen and the Portland Timbers soccer team announced a new naming rights partnership for the team’s newly renovated home venue, which now will be known as Jeld-Wen Field.
The multiyear deal provides stadium naming rights for the downtown Portland venue that annually will play host to Timbers home games as well as college and high school football games, and other events.
Jeld-Wen Field officially will be opened to the public when the Timbers play the Chicago Fire April 14, in their first-ever home match as an MLS team.
As part of the deal, Klamath Falls, Ore.-based Jeld-Wen also becomes the Official Window and Door Provider of the Timbers and Major League Soccer, and will partner with the Timbers on a number of important community initiatives. The League partnership gives Jeld-Wen the right to use MLS League and Club marks along with logos and marketing assets at League and select Club events such as the MLS All-Star Game and MLS Cup, Major League Soccer's championship game.
Terms of the deal were not disclosed.
“From a branding standpoint, partnering with the Timbers and Major League Soccer is an ideal fit for Jeld-Wen,” said Steve Wynne, the window and door manufacturer's chief marketing officer. “Soccer is an international sport, and we’re an international company."