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Home beverage products quench consumer thirst

NPD Group research shows current beverage trends are driven by convenience and online shopping.

Research from Port Washington, N.Y.-based NPD Group shows that in the 12 months ended March 2013, sales of home beverage appliances were more than $2.6 billion.

Home beverage appliances include home soda machines, single-serve coffeemakers, drip coffeemakers, espresso makers, countertop blenders, juice extractors, citrus juicers and tea makers.

Innovation in categories like home soda machines and single-serve brewing systems is attracting consumers and spurring new product introductions, said Debra Mednick, executive director and home industry analyst for NPD. 

Sales of home soda machines are more than double what they were last year, with the average selling price up slightly in the 12 months ended March 2013. In addition to the brisk sales of the machines, sales of the accessories and flavorings are increasing exponentially, Mednick said.

In the countertop blender area, website sales represented 15% of sales and nearly a third juice extractor sales. Each of these product types experienced significant increases over the previous year. 

The largest appliance segment among hot beverage options, single-serve brewing systems served up more than $900 million in sales for the 12-month period. But the growth has slowed compared with performance of recent years. Much of the gain in single serve came from online sales, with a 40% dollar increase in the 12 months ended March 2013 against the previous year, despite a slight decline in average selling price.  

Website sales brought in 17% of the single-serve brewer dollars between April 2012 and March 2013. After years of strong double-digit growth, single-serve coffeemaker dollars are now more than 60% larger than sales of the traditional drip coffeemakers. However, traditional drip coffeemakers still dominate in unit sales, at 2.5 times that of single serve, said Mednick.


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