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Georgia customer wins big at Ace

Oak Brook, Ill.-based Ace Hardware announced the grand prize winner of its first-ever Ace Rewards Scratch n’ Win Sweepstakes.

The sweepstakes, which ran between July 14 and July 19, offered Ace Rewards members a Scratch n’ Win Game Card with every purchase, giving them a chance to instantly win 1,000 Ace Rewards points and entering them into a sweepstakes to win the grand price of 1million points.

The company announced today that Lou Manfredini, Ace’s home expert, and Ace stores in Bryron, Ga., will announce Richard Fendley as the grand prize winner. Fendley was one of the 200,000 members who shopped Ace stores over the six-day period, the company said.

“We are thrilled to be giving away 1 million points to a loyal Ace Hardware customer,” said John Surane, VP marketing, merchandising and paint for Ace. “The Scratch n’ Win Sweepstakes is a way to give back to our Ace Rewards members and encourage them to continue shopping at their local Ace store.”

With more than 19 million members, Ace Rewards is a customer loyalty program that accounts for $2.2 billion annually in sales. Customers participating in the points-based program are rewarded with promotional offers based on their individual purchase history.

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