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Dutch Boy rolls out new-and-improved paint

Dutch Boy’s latest entry in the paint aisle -- Dirt Fighter Paint + Primer -- offers paint-and-primer in one messaging, plus an easy-to-clean and wash message. 

“Dirt Fighter Paint + Primer offers homeowners a simpler solution to a great interior paint finish that is durable and washable,” said Michelle Bangs, Dutch Boy brand manager. “With no need to use a separate primer on previously painted surfaces or uncoated drywall, Dirt Fighter Paint + Primer makes achieving excellent coverage and a lasting finish easier.” 

The brand’s Dirt Fighter Paint + Primer product is also packaged in a Twist & Pour container. 

Pricing varies by each retailer, starting at a MSRP of $27.99 per gallon container for a flat finish.

Dutch Boy is part of the Sherwin-Williams Co. Diversified Brands Division.


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