Doitbest.com, Do it Best’s consumer Web site, recently underwent remodeling “to stay in front of changing consumer shopping preferences,” the Fort Wayne, Ind.-based co-op announced.
The new Web site features a more neutral color palette, less “clutter,” more functionality and a concentration on promoting products and services.
“We made the changes to help our member-owned stores meet the needs of their customers,” said Rob Schmelz, Do it Best’s e-commerce manager. Schmelz counted one notable addition as the “Ship-to-Store” feature.
“[It’s] a service we’ve provided for years, and now we’ve made it easier for consumers to find and use it on our Web site,” he said.
Schmelz said Do it Best is already seeing a significant increase in customers using the Ship-to-Store service, which allows them to pick up an online order at their local store, eliminating the shipping fee.
“The customers also benefit from having access to 65,000 items online, giving members the opportunity to expand their product offering,” Schmelz said.