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American Standard launches DXV brand

The company celebrates its 150-year anniversary with a new luxury bathroom and kitchen brand.
The DXV St. George suite, hailing from the Classic Era, include a freestanding tub, pedestal sink and one-piece toilet.

American Standard has launched a flagship luxury bathroom and kitchen brand -- called DXV, for "Decade 15" -- in celebration of its 150-year anniversary.

Starting this spring, more than 70 DXV products will be available exclusively in showrooms across the country. These collections will be curated according to the historical period they evoke: Classic (1880-1920), Golden Era (1920 - 1950), Modern (1950 - 1990) and Contemporary (1990 - present). Within each time period, there will be one or two bathroom fixture suites and complementary faucet collections.

"American Standard has always been an active participant in the ongoing development of product aesthetics and design," said Margaret Monteleone, director of luxury product marketing for American Standard. "In an expression of our true heritage, we have taken the most influential design movements since our founding in 1872 and used them as a framework around which to organize the DXV portfolio of products."

DXV will also be establishing an online and print community for designers and architects to create a forum related to the products and design inspiration in general. An inaugural group of six high-profile designers will kick off the discussion with six unique spaces that incorporate the new DXV products, which they will write about for the DXV website and Decade 15 magazine.


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