Oak Brook, Ill.-based Ace Hardware Corp. has officially been granted a trademark for the phrase “In-store Wingman,” according to Plus Patent News.

The trademark was granted by the United States Patent and Trademark Office. Ace has used the phrase to promote its customer service in the past, including in this twitter tweet from May. 

The original filing for the trademark was made in November 2011, according to the trademark website trademarkia.com.